Dope
- A safer trip advisor
A service to promote a safer and more informed use of drugs through testing, monitoring consumption sessions and providing information on drug types and strains, as well as emergency procedures.
For an informed drug consumption and testing

Recreational drug use has been around for thousands of years.

When scientists began to study addictive behavior in the 1930s, people addicted to drugs were thought to be morally flawed and lacking in willpower. Groundbreaking discoveries about the brain have revolutionized our understanding of drug use, enabling us to respond effectively.
Nora D. Volkow, M.D.
Director National Institute on Drug Abuse

Lifetime use in the European Union
- Cannabis
- 91,2 Million
- 27,4%
- Cocaine
- 18 Million
- 5,4%
- MDMA
- 13,7 Million
- 4,1%
- Amphetamines
- 12,4 Million
- 3,7%
European Drug Report; Trends and Developments; .

Recreational drug use is not going to disappear anytime soon.

- Social implications
- Bad academic performance
- Low employment stability
- Inclination to try other drugs
- Mental health disorders
- Mood and anxiety disorders
- Cognitive deficit
- Paranoid psychosis
- Heart conditions
- Arrhythmias
- Heart attacks
- Brain damage
- Strokes
- Intracerebral hemorrhage

Problem Space
-
Prior knowledge
Lack of awareness
- Not knowing what you're buying or consuming
- Misinformation on substance effects, use and mixing
-
Personal consumption
Oblivious use
- Ignoring the role personal and biological factors play
- Poor tracking and lack of awareness of consumption
-
Emergency procedures
Poor assistance
- Not knowing what to do in an emergency situation
- Failing to get help - fear of asking or not knowing who to ask

Main insights
interviews and surveys
-
Information
Understanding the safest way to consume a specific drug and what to in an emergency situation.
-
Safety
Knowing if the composition of what they use is safe.
-
Privacy
Having to share personal data in a drug-related app.

Who faces these problems?

User Segments
Regular Consumer
Users who consume drugs regularly and are looking for ways to do it more safely;
Looking to:
- test their drugs to feel safer;
- know what to do in emergency cases;
- find safer places to buy from.
Uses the app more regularly to have a safer and more informed consumption.
John (Regular consumer):
-
I don't know if the drugs I buy are safe.
-
Is it safe to have this kind of information on my phone?
-
How will I know I'll get help if I need it?

Information Seeker
Users who have friends or family who consume drugs and are looking to be more informed;
Looking to:
- have more knowledge about drugs;
- know hows to help their closed ones if needed, in case of emergency.
Cynthia (Information seeker):
-
I don't know what to do when my friends aren't feeling well at a party.
-
Does this product have the information I need?
-
Are the information and emergency contacts updated?

Companies
Collective users of this product would be companies who benefit from quick drug testing and providing a safe platform to drug consumers:
- music festivals;
- night clubs;
- ...
Mark (Company owner):
-
I can't control nor provide assistance to my customers, as they consume privately.
-
Having people publicly doing drugs may give this club a bad reputation.

How might we make drug use safer and emergency assistance more effective?

USPs
- Test and track what you consume and buy
- Monitor consumption in real time
- Directly access emergency contacts
- Learn more about drugs and their effects

Personal Data Policy
No sharing of personal data
- Optional linking to social accounts
- No obligation to use a real name
- Data is only used by the monitoring function

Design System
- Logo (Symbol and Variations)
- Typography (Symbol and Variations)
- Color Palette (Primary)
- Color Palette (Extended)

App overview
Onboarding and Homepage
Discover our main features.
Create an account easily and safely.
Quickly share your medical history for a more tailored and effective support.
Access some of our main featureslike tracking and testing.

Tracking
Tell how you feel to ensure the best possible experience.
Get notifications about habits to keep up, biometric data and pivotal moments during consumption.
Get a quick glance of time past to avoid going for the next dose too quickly.

Testing
Order drug testing kits as you need them or through a subscription service.
Get immediate and reliable results regarding the safety of substances.
Input data from the tests onto the app and track your consumption over time.

Learning
A library of different types of drugs as well as their form, effects and other relevant details.

Emergency
Get quick access to a fast symptom quiz to determine if you or a friend need medical help.
Quickly contact the local emergency number or friends and family who can assist.
Get real-time guidance on how to proceed in an emergency situation.

Thank you!

The team:
-
Ana Marta Sousa
-
Gonçalo Páscoa
-
Inês Bernardino
-
Inês Esteves
-
Raul Ramos Pinto